Feature
One of my favorite projects at o9 Solutions has been branding the aim10x event series. These events bring together industry leaders and experts to share insights on optimizing supply chain processes, helping professionals make smarter, data-driven decisions.
The challenge was making the branding both exciting and professional. We knew we wanted neon yellow as a key color, but we needed a strategy to ensure the event felt dynamic and engaging. To solve this, we researched major conferences by brands like Adobe and Figma—events that go beyond presentations to create immersive experiences. This became our inspiration as we shaped the identity of aim10x.
Trust the process
We embraced a bold, brutalist approach, ensuring the promotional visuals were high-impact and attention-grabbing. I designed a range of assets, including ads, newsletters, storyboards, and banners—primarily for LinkedIn, where we could track engagement through analytics. The results spoke for themselves: registrations surpassed last year’s numbers; the best performing asset had 160k interactions. Seeing our creative risks pay off was incredibly rewarding, proving that strong branding can drive real engagement.
The future
The aim10x series continues to expand, with one digital event and three in-person events planned globally. The branding offers extensive opportunities for signage and print assets, with neon yellow ensuring maximum visibility.
Looking back, this project reinforced my belief in the power of bold design choices and data-driven strategy. It was a perfect blend of creativity and impact—an experience that has shaped how I approach branding challenges moving forward.