I was involved in every stage of this project, from conceptualization and art direction to the execution of all assets needed for effective event promotion. Working alongside a small team, we developed a design system based on tags and icons, creating a structured yet flexible approach that enhances clarity and impact. The icons function as both signage for in-person events and visual indicators of content themes.

To ensure a bold and engaging aesthetic, we embraced a brutalist design style, using high contrast between text and visuals to make the event promotions striking and memorable.